Indexing high in Google's search results can have a exceptional impact on the success of your business.
You can either contract for the expertise of a Search Engine Optimization company, or if you have the time, there are some changes you can make to your website yourself.
Keyword Research
What keywords do you anticipate your customers would type in to search for your products or services? A keyword can be one word (e.g. "optimization"), but multiple keywords or keyword phrases are by and large preferred, on account of they are increasingly specific and in addition, likely to be what your customers are looking for.
Assemble down as many as you can think of. Brainstorm with your team. Think of alternative words. Consider positional phrases if they are crucial to your customer (e.g. "house cleaning Hornsby"). Also, get some ideas from your competitors' websites. Make an effort to make a break down of 20-30 keyword phrases.
Elect the two keyword phrases you think would be searched for the most. But also remember, the more competition there is for a keyword, the harder it is to accomplish top results. If you demand to place high in Google for the keyword "insurance", you have a absolutely long journey ahead. So try your best to select two keyword phrases that are the most opportune to you business but that are not vague nor rivaling. It's a greataim to have 2 or 3 words in each and every phrase (e.g. "wedding catering services")
Once you've chosen your two best keyword phrases the next step shows you how to make some improvements to your home page.
Web Copy
Web copy refers to all the words or text on your website. Because content is most important in the community of search engines, your keyword phrases need to be aligned strategically on your web page to drive home to Google that your content is extraordinarily relevant to those keywords. The more prominent they are, the better. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)
Here's how you can increase each keyword's notability:
• Allocate your keywords in headings, preferably at the commencement of the heading;
• Incorporate keywords near the top of the page;
• Bold or italicize keywords where appropriate;
• Instead of having a link to another page that says "Click here to read more ", reword it to include your keywords, e.g. ppc,Keyword Research,optimization
An critical tip is to also embody these keywords in your HTML "title tag". Use your content management system to affect these changes yourself, or perhaps ask your web developer to do it if you're unsure how.
Once you have perfected your home page, consider adding new content, such as comprehensive descriptions of what you offer, FAQs and informative articles about your products and services. (If you don't want to write these yourself, they can be located for free on the internet - do a search for "articles directory").
It's also good to bear in mind that search engines can only read text, not pictures. Often web developers embed words in images to look better for website visitors or use Flash for animation, but this is a major impediment to search engines.
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